The Legal Impact: Branding a Sports Team
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Brandon McCool, JD '18, an Associate Attorney at , discusses considerations athletic teams of all sizes should make when rebranding. Also discussed are the lessons learned from the rebranding efforts of the Washington Commanders, Cleveland Guardians, and Seattle Kraken. Produced and Hosted by A. J. Kierstead
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Legal topics include intellectual property, sports law, branding, copyright, marketing
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